Flint: Designed for the Bold" was created as a brand film and digital campaign for Flint’s new line of lifestyle tech products. The aim was to merge storytelling with innovation, positioning Flint as a forward-thinking brand that empowers creativity and self-expression.
Flint wanted to break away from traditional product launch campaigns that focus solely on features. Instead, they envisioned a cinematic experience that celebrated the intersection of technology and human emotion. The challenge was to highlight the sleek product design while weaving it into an authentic lifestyle narrative.
Flint wanted to break away from traditional product launch campaigns that focus solely on features. Instead, they envisioned a cinematic experience that celebrated the intersection of technology and human emotion. The challenge was to highlight the sleek product design while weaving it into an authentic lifestyle narrative.
Flint wanted to break away from traditional product launch campaigns that focus solely on features. Instead, they envisioned a cinematic experience that celebrated the intersection of technology and human emotion. The challenge was to highlight the sleek product design while weaving it into an authentic lifestyle narrative.
/
Approach
Concept Development:Framed the campaign around the theme “Technology That Moves With You”, symbolizing how Flint products adapt to modern creative lifestyles. Visual Direction:Contrasted bold, futuristic visuals with intimate lifestyle shots to balance innovation and human connection. Cinematography:Shot on RED Komodo with anamorphic lenses for a cinematic yet modern aesthetic. Integrated motion-controlled shots to showcase product design with precision. Editing & Motion Design:Used dynamic transitions and kinetic typography to emphasize energy and innovation. Combined with an atmospheric soundscape blending electronic and organic elements. Web Experience:Extended the campaign into a microsite featuring interactive product storytelling, parallax visuals, and short-form video teasers.
Concept Development:Framed the campaign around the theme “Technology That Moves With You”, symbolizing how Flint products adapt to modern creative lifestyles. Visual Direction:Contrasted bold, futuristic visuals with intimate lifestyle shots to balance innovation and human connection. Cinematography:Shot on RED Komodo with anamorphic lenses for a cinematic yet modern aesthetic. Integrated motion-controlled shots to showcase product design with precision. Editing & Motion Design:Used dynamic transitions and kinetic typography to emphasize energy and innovation. Combined with an atmospheric soundscape blending electronic and organic elements. Web Experience:Extended the campaign into a microsite featuring interactive product storytelling, parallax visuals, and short-form video teasers.
Concept Development:Framed the campaign around the theme “Technology That Moves With You”, symbolizing how Flint products adapt to modern creative lifestyles. Visual Direction:Contrasted bold, futuristic visuals with intimate lifestyle shots to balance innovation and human connection. Cinematography:Shot on RED Komodo with anamorphic lenses for a cinematic yet modern aesthetic. Integrated motion-controlled shots to showcase product design with precision. Editing & Motion Design:Used dynamic transitions and kinetic typography to emphasize energy and innovation. Combined with an atmospheric soundscape blending electronic and organic elements. Web Experience:Extended the campaign into a microsite featuring interactive product storytelling, parallax visuals, and short-form video teasers.
results
Over a million saved
