"Fragments of Light" was designed as a product film for LUNARE’s new handcrafted jewelry collection. The film emphasizes reflection, texture, and intimacy, evoking an emotional connection between the viewer and the artistry of each piece.
LUNARE needed to stand out in a saturated luxury jewelry market. The task was to produce a campaign that didn’t feel like a commercial but rather an art piece — elevating their brand through emotion and craftsmanship.
LUNARE needed to stand out in a saturated luxury jewelry market. The task was to produce a campaign that didn’t feel like a commercial but rather an art piece — elevating their brand through emotion and craftsmanship.
LUNARE needed to stand out in a saturated luxury jewelry market. The task was to produce a campaign that didn’t feel like a commercial but rather an art piece — elevating their brand through emotion and craftsmanship.
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Approach
Concept Development: Built the narrative on the theme of “light as memory,” tying jewelry to timeless personal stories. Visual Direction: Abstract close-ups and macro cinematography highlighting texture, shine, and form. Cinematography: Shot with Phantom Flex for ultra slow-motion to capture light refractions. Editing & Sound Design: Minimalist pacing with custom sound design inspired by metallic tones.
Concept Development: Built the narrative on the theme of “light as memory,” tying jewelry to timeless personal stories. Visual Direction: Abstract close-ups and macro cinematography highlighting texture, shine, and form. Cinematography: Shot with Phantom Flex for ultra slow-motion to capture light refractions. Editing & Sound Design: Minimalist pacing with custom sound design inspired by metallic tones.
Concept Development: Built the narrative on the theme of “light as memory,” tying jewelry to timeless personal stories. Visual Direction: Abstract close-ups and macro cinematography highlighting texture, shine, and form. Cinematography: Shot with Phantom Flex for ultra slow-motion to capture light refractions. Editing & Sound Design: Minimalist pacing with custom sound design inspired by metallic tones.
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