Do it Once. Do it Right
Do it Once. Do it Right
An editorial piece showcasing Forma’s latest project — a sustainable urban residence that blends modern minimalism with natural materials.
Forma wanted an editorial that communicated the philosophy behind the build — not just technical details, but the human experience of living within the space.
Forma wanted an editorial that communicated the philosophy behind the build — not just technical details, but the human experience of living within the space.
Forma wanted an editorial that communicated the philosophy behind the build — not just technical details, but the human experience of living within the space.
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Approach
Editorial Direction:We developed a visual and written narrative where each piece of furniture was treated as a character within a space. Imagery:Photographed in natural light, styled with subtle textures, and framed with architectural context to emphasize scale and presence. Copywriting:Minimalist, poetic descriptions that highlight not just what the furniture is, but what it does for the atmosphere of a room.
Editorial Direction:We developed a visual and written narrative where each piece of furniture was treated as a character within a space. Imagery:Photographed in natural light, styled with subtle textures, and framed with architectural context to emphasize scale and presence. Copywriting:Minimalist, poetic descriptions that highlight not just what the furniture is, but what it does for the atmosphere of a room.
Editorial Direction:We developed a visual and written narrative where each piece of furniture was treated as a character within a space. Imagery:Photographed in natural light, styled with subtle textures, and framed with architectural context to emphasize scale and presence. Copywriting:Minimalist, poetic descriptions that highlight not just what the furniture is, but what it does for the atmosphere of a room.
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